DIGITAL
      ART DIRECTION
&   UI DESIGN

MY NAME IS NIKO PELZ. I AM A HAMBURG BASED FREELANCE DIGITAL ART DIRECTOR & INTERFACE DESIGNER. I CREATE DIGITAL EXPERIENCES FOR BRANDS.

INTEGRATED
      CAMPAIGNS

INTEGRATED CAMPAIGN FOR THE MERCEDES-BENZ SUVs.

MAIN ROLE: DIGITAL ART DIRECTOR. AGENCY: JUNG VON MATT/ALSTER.

[unex_ce_button id="content_boxvotbb3,column_content_qh8k15n6s" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link=" http://nikopelz.de/work/suv-campaign/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]VIEW PROJECT[/ce_button]

INTEGRATED CAMPAIGN FOR THE NEW OPEL AMPERA-E.

MAIN ROLE: SENIOR ART DIRECTOR DIGITAL. AGENCY: SCHOLZ & FRIENDS HAMBURG. 

[unex_ce_button id="content_01hqc7fns,column_content_qh8k15n6s" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link="http://nikopelz.de/work/opel-ampera-e-campaign/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]VIEW PROJECT[/ce_button]

TEASER CAMPAIGN FOR THE OPEL GT CONCEPT.

MAIN ROLE: SENIOR ART DIRECTOR DIGITAL. AGENCY: SCHOLZ & FRIENDS HAMBURG. 

[unex_ce_button id="content_kixvzq4kp,column_content_qh8k15n6s" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link="http://nikopelz.de/work/opel-gt-concept/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]VIEW PROJECT[/ce_button]
teaser_amg_gt_imgteaser_amg_gt_img

AN INTERACTIVE EXPERIENCE FOR THE MERCEDES-AMG GT.

MAIN ROLE: ART DIRECTOR DIGITAL. AGENCY: JUNG VON MATT/ALSTER. 

[unex_ce_button id="content_e2c9l66g9,column_content_qh8k15n6s" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link="http://nikopelz.de/work/mercedes-amg-gt-webspecial/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]VIEW PROJECT[/ce_button]

APP
   DESIGN

THE LUNCH SHAKER APP.

MAIN ROLE: ART DIRECTOR. SIDE PROJECT. 

You don't know where to eat your lunch? Let the chance decide. Grab your smartphone or watch and shake it like a salt shaker. Lunch Shaker suggests a location depending on the weather, your preferences and recommendations. This project is a collaboration with @FabianNoethe and @s_belhsen.

SOCIAL MEDIA
CAMPAIGN

THE VODAFONE POWERPOSTS.

MAIN ROLE: ART DIRECTOR. AGENCY: JUNG VON MATT/ALSTER.. 

On Valentine’s Day 2014 Vodafone startet a facebook campaign called „Vodafone Powerposts“, where users could post personal greetings to their loved ones. Vodafone took those greetings and made unique pieces of art out of them. The authors got a picture and a making of video, which were automatically posted on their facebook wall.

MORE STUFF
   I DID

TVC FOR THE OPEL CROSSLAND X.

MAIN ROLE: COPYWRITER. AGENCY: SCHOLZ & FRIENDS HAMBURG.

For the new Opel Crossland X, we created a campaign with Bettina Zimmermann and Kai Wiesinger as testimonials. I wrote a script for a TVC, which was produced in 2017.

INTERACTIVE CLP FOR IKEA.

MAIN ROLE: ART DIRECTOR. AGENCY: THJNK HAMBURG.

IKEA brings the famous PAX wardrobe system into the streets! With an integrated kinect control in a digital city light poster people can open the virtual wardrobe and explore the PAX features interactively.

THE EMOJI PORTRAITS PROJECT.

MAIN ROLE: ART DIRECTOR. AGENCY: SIDE PROJECT.

Your recently used emojis show what you are about lately. That’s why I collected screenshots of smartphone keyboards and put them together with a portrait photography of the respective owner. 

[unex_ce_button id="content_zy5z7c2ps,column_content_099214bsp" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link="https://www.instagram.com/emoji_portraits/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]VISIT INSTAGRAM PROFILE[/ce_button]

A PHOTOGRAPHERS PORTFOLIO.

MAIN ROLE: ART DIRECTOR. CLIENT: DANIELA MÖLLENHOFF.

For the awarded artist and nude photographer Daniela Möllenhoff, I created an interactive gallery where she can present her work.

[unex_ce_button id="content_zy5z7c2ps,column_content_l6cdi4hig" button_text_color="#bebebe" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="1px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="2px" button_border_color="#dadada" button_border_radius="0px" button_text_hover_color="#bebebe" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="transparent" button_link="http://www.d-moellenhoff.de" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]VISIT WEBSITE[/ce_button]

ABOUT
           ME

I am a 29 years old freelance digital art director & UI designer from Hamburg, Germany. I have been working at scholz & friends hamburg, Jung von Matt/Alster, thjnk hamburg and deepblue networks. I had the privilige to work for brands like Mercedes-Benz, BMW, Opel, Audi, Kia, Vodafone, Ricola, IKEA, ARD, Douglas, and Montblanc.

Feel free to contact me via
email, xing, linkedIn or twitter.