AN INTERACTIVE EXPERIENCE FOR THE MERCEDES-AMG GT.

MAIN ROLE: DIGITAL ART DIRECTOR. AGENCY: JUNG VON MATT/ALSTER. 

To stage the power of the new Mercedes-AMG GT, we created an interactive webspecial, on which users could accelerate the vehicle on a virtual test stand. To ensure an authentic look, we shot all images in a real set and looped them in order to produce an interactive experience.

PUT THE PEDAL TO THE METAL

The core of the webspecial is the interactive acceleration of the Mercedes-AMG GT. Users could hear the sound live and see the car moving on the virtual test stand depending on their interaction with the virtual throttle.

THE INTERFACE

The Mercedes-AMG GT is handcrafted by racers. And so is the interface. It features dynamic elements such as rotating hotspots, the typical AMG rhombus and animated speed displays.

teaser_amg_gt_imgteaser_amg_gt_img

THE HOTSPOTS

To discover the various features of the car, users could click on the hotspots and reveal a feature layer.

THE SHOOTING

In order to achieve a unique experience, we shot everything on a real set and created movie snippets and loops out of the material.

Idea
Digital Art Direction
Shooting Preparation
Shooting Supervision
Postproduction Supervision
Development Supervision

Jung von Matt/Alster