INTEGRATED CAMPAIGN FOR THE NEW AMPERA-E.

MAIN ROLE: SENIOR ART DIRECTOR. AGENCY: SCHOLZ & FRIENDS HAMBURG.. 

In 2016, Opel released a new electric flagship: The Opel Ampera-e, with a range of more than 500 km in a single charge. To advertise the all-electric vehicle, we collaborated with the famous fashion photographer Phil Poynter, to create a unique look for the car. We shot various motives in Berlin which where used for a canvas ad, print ads, digital media and web banners.

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THE CANVAS AD

To advertise the new Ampera-e on facebook, we created an interactive canvas ad. We illustrated the huge range of more than 500 km with a long route, at which the user could scroll along.

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THE MAKING OF

For an urban look and feel, we went to Berlin for two nights.

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Idea
Art Direction
Shooting Preparation
Shooting Supervision
Postproduction Supervision

Scholz & Friends Hamburg