TEASER CAMPAIGN FOR THE OPEL GT CONCEPT.

MAIN ROLE: SENIOR ART DIRECTOR. AGENCY: SCHOLZ & FRIENDS HAMBURG. 

In 2016, Opel presented a new concept car. The Opel GT Concept. We created a teaser campaign to generate buzz along the presentation at the Geneva Motor Show. In collaboration with the photographer Robert Grischek, we created a futuristic look for various still images, as well as a TVC, in which the car floats weightless in the air in reference to the old Opel slogan „Nur Fliegen ist schöner.“ („Only flying is more delightful.“).

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From the shooting material we created several social media posts, as well as a calendar for 2017.

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SOCIAL MEDIA

We promoted the campaign via facebook ads and sponsored posts.

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Idea
Art Direction
Shooting Preparation
Shooting Supervision
Postproduction Supervision

Scholz & Friends Hamburg