INTEGRATED CAMPAIGN FOR THE MERCEDES-BENZ SUVs.

MAIN ROLE: ART DIRECTOR. AGENCY: JUNG VON MATT/ALSTER. 

The SUVs by Mercedes-Benz make the best of every terrain. To show the diversity between the SUVs, we created an integrated campaign which features each SUV in combination with a testimonial. We produced a film and 5-6 still images for every testimonial in their special terrain. Mike Horn and the G-Class, Garrett McNamara and the GLA, Petra Němcová and the GLC, Meredith Michaels-Beerbaum and the GLE, Lewis Hamilton and the GLE-Coupé.

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The videos and images where brought together in an interactive webspecial, where users could see the storys for each of the testimonials and their SUV. In the end of every story the pages provide more and more details about the car, presenting their special features and providing more informations on the product.

The produced contents where also used on Youtube, Facebook and Instagram in the Mercedes-Benz brand channels.

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THE INTERFACE

The webspecial works with a flexible, simple layout, which is able to handle different kinds of content and display it fullscreen.

TESTIMONIAL INTRODUCTIONS

For every testimonial, we created an epic interview movie, in which the user learns about their respective philosophy and needs on the road.

SOCIAL MEDIA

We promoted the campaign via facebook ads, sponsored posts, and little instagram trailers.

Idea
Digital Art Direction
Shooting Preparation
Shooting Supervision
Postproduction Supervision
Development Supervision

Jung von Matt/Alster