OPEL AMPERA-E

INTEGRATED CAMPAIGN FOR AN ELECTRIC VEHICLE

In 2016, Opel released a new electric flagship: The Opel Ampera-e, with a range of more than 500 km in a single charge. To advertise the all-electric vehicle, we collaborated with the famous fashion photographer Phil Poynter, to create a unique look for the car. We shot various motives in Berlin which where used for a canvas ad, print ads, digital media and web banners.

TO ADVERTISE THE NEW AMPERA-E ON FACEBOOK, WE CREATED AN INTERACTIVE CANVAS AD. WE ILLUSTRATED THE HUGE RANGE OF MORE THAN 500 KM WITH A LONG ROUTE, AT WHICH THE USER COULD SCROLL ALONG

MAIN ROLE: SENIOR ART DIRECTOR.

AGENCY: SCHOLZ & FRIENDS HAMBURG.