TEASER CAMPAIGN FOR A CONCEPT CAR
In 2016, Opel presented a new concept car. The Opel GT Concept. We created a teaser campaign to generate buzz along the presentation at the Geneva Motor Show. In collaboration with the photographer Robert Grischek, we created a futuristic look for various still images, as well as a TVC, in which the car floats weightless in the air in reference to the old Opel slogan „Nur Fliegen ist schöner.“ („Only flying is more delightful.“).
MAIN ROLE: SENIOR ART DIRECTOR.
AGENCY: SCHOLZ & FRIENDS HAMBURG.