ESTABLISHING THE NEW VOLKSWAGEN BRAND
Volkswagen is one of the most well-known car brands in the world. For both good and not so good reasons. To make the brand ready for the future, we created the ID. Hub, a part of the new website that's dedicated especially to electric mobility.
Together with DDB in Hamburg, I created a content concept, organized shootings and supervised postproduction. The outcome are some of the first pieces to be released in the new Volkswagen brand design.
WE SHOT A FEATURE FILM FOR THE ID.BUZZ WHICH IS TELLING THE STORY OF A CALMING FAMILY TRIP TO THE SEA
MAIN ROLE: CREATIVE DIRECTOR.
AGENCY: DDB HAMBURG.